As the Magazine Publishers of America changes to a new tagline and logo “MPA – The Association of Magazine Media” I wanted to share the magazine media minute featuring cross media magazine branding on the iPad.
While keeping a periodic digital paginated magazine structure you can begin to see the tremendous potential of tablet magazines. The periodic digital content is augmented with daily news.
PM iPad Tablet Magazine Introduction
Now matter how large or small, own your niche in every media channel. The beauty of the magazine brand is that people understand “magazine” media regardless of the channel. The magazine website will continue to the the heart of the brand and should be updated from a graphic design and user interactive experience perspective at least once a year. Next, determine how print, digital editions, tablet editions, podcasts, newsletters, video, events, webcasts, resource directories, and other content and advertising items should be prioritized based on your niche and target readership. Read more »
Well, lets just say I’m looking forward to the view. The view of digital magazines on the iPhone 4 retina display.
The 960-by-640 backlit LCD display boasts a pixel density of 326 pixels per inch, making it the highest-resolution phone screen ever. – Apple
My interest in looking back to mobile magazine presentation especially in light of the excitement around tablet editions is that the resolution of the iPhone 4 will again bring out the best in the magazine mobile presentation UX. Improved resolution devices will continue to provide new design and layout capabilities based on magazine delivery medium.
Since my original post and excitement about magazine design for tablets (iPad Magazines Post) I am now a proud owner of an iPad.
Once I unpacked the iPad I dove right into the iBooks app to look for my first ipad magazine.
Next I headed to the iBook store app which is not pre-loaded but is prompted as an app download once the ipad in sync’d for the first time.
After installing the iBook app I searched for magazines and also looked at the categories tab to learn that magazines don’t yet have a seat at the table for the ipad. I’ll post updates and look forward to seeing new magazine apps listed. It would be excellent to have an iPad magazines featured section in the store.
Time, Hearst, and Conde Nast are taking steps to insure they have a seat at the eMedia table. Mobile and other digital representations of the magazine brand are knocking on the door.
The idea: The new company, which will operate independently from the publishers that invest in it, will create a digital storefront where consumers can purchase and manage their subscriptions that can be delivered to any device. The pitch: Control a direct relationship with consumers, while gaining leverage with heavyweights like Apple AAPL and Amazon AMZN.
Standards, simple technical requirements, and full industry participation will be required to make any attempt at platform control by the magazine industry a possibility.
Print newspapers have learned many lessons in the new digital information age. Some print news industry leaders have also come to understand how the “Wisdom of Crowds” and social media networks will be critical to their future. Individuals, groups, and social platforms now facilitate story advancement and exposure. So we must understand how crowds will drive our published stories. But it will be how we design that determines or success in the last published mile to the readers.
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, published in 2004 Wikipedia – The Wisdom of Crowds
But to reach a mass audience, we still depend on a mass media channel. Magazine publishers own this niche. The periodic cycle afforded to magazines allows for the organization and graphic presentation of a proven popular or developing story.
Publishers must be more focused on the graphic presentation of the news than creating the news. The news will be created and promoted without you in the future. Have you ever seen the EPIC 2014 and update EPIC 2015 video by Making IT Happen UK? This 1990′s video is a ficticious prediction that provides insight about several corporate and technological events (Googlezon excluded) that have paralled reality.
In the year 2014 the New York times has gone offline. The Fourth Estate’s fortunes have waned …What happened to the news? …and what is EPIC: Launch Video EPIC 2015
Understand as a publisher that your job is to design and present interesting information. Provide visual communication that makes any other news source or medium (including newspapers) pale in comparison to your presentation.
Magazine publishers must learn what newspapers have done right and wrong. Publishers must adapt their digital and web brands to functions as the online newspaper equivalent for their niche even if they focus their main revenue and media deliverable in print format.
We continue to watch and learn. We must adapt more quickly than those publishing mediums that don’t act quickly enough. We must understand both our readers and advertisers needs.
Newspapers are dying for a few reasons. Readers don’t want to pay for yesterday’s news, and advertisers follow them. Your iPhone, your laptop, Is much more handy than New York Times on Sunday. And we should save trees in the end. So it’s enough to bury any industry. So, should we rather ask, “Can anything save newspapers?”
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.
We must not be so proud of our content that we decide it’s only available to the elderly, affulient, and elite -EPIC reference. We must be taught the value of web traffic and how long term dividends from SEO can greatly exceed the short term paid content wall.
We must learn that if we are designing truly great graphical information communications, the more people that we can expose to our creative work will always outproduce micro-payments results for individual access or short term subscription.
Has our digital lifestyle created an environment fort short story and article based information exchanges? Considering I’m always typing to conserve characters because I don’t want to overshoot my micro-blogging 140 character limit, perhaps “yes.”
And soon the Kindle and other eReaders will be part of every living room and business office. The book business will either learn to thrive on digital mediums or be left standing, wondering what hit them, like newspapers. Without an image, it’s likely that half the people that started reading this two paragraph blog have already left… All due respect to real writers that would have us gripping our eReader for the “next page” button.
Jacket Copy Blog
“Magazine articles are the new books,” Tina Brown said, referring to the public’s shrinking appetite for long-form publishing and looking like Lady Di in her chic bob and magenta power suit.
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