Zinio has always been the leader in the digital magazine space and sets the bar for other digital magazine vendors.  Zinio is more focused on the broad consumer magazine market so it’s likely that your favorite niche title or trade magazine will not yet be listed.  In the past year however, we have seen Zinio move toward the business and regional market with special programs for these publishers.

Lets look at the Zinio App in the iTunes Store.

Glad to see the app is free.  Obviously this market is more valuable from a overall market expansion perspective than making  a buck or two on the app.

Once you download the Zinio App and tap, it launches to the initial account initialization or setup screen.

Existing Zinio users (register online at zinio.com) can enter their username and password.

You then see the main digital magazine iPhone reader interface.  The App launches to the “My Library” screen as expected.  You can sort your iPhone magazine library by Date or Title.

The magazine app’s iPhone newsstand is where I expect to see some real growth in the futere app updates.  As more titles are added, you can bet this section of the app will enable Zinio to feature and promote new titles in a similar format to the iTunes store.

The Zinio App “More” menu presents administrative elements of the app.  There’s room for an additional main screen app menu and perhaps this is where we will see app magazine previews and other features in future updates.

Selecting an iPhone app magazine title in the app newsstand launches Safari to complete the digital magazine app subscription.  Once accepted, the Zinio App is re-launched from Safari and you may download your digital magazine app to read on your iPhone.

As you view your digital magazine in 1 page or 2-page layout mode, you’ll appreciate that for article and feature text, the app developer has created a “Read Mode” which brings the article into a text mode for ease of reading.

Overall, the simplicity and quality of this magazine app for iPhone makes this an app that any magazine enthusiast will want to grab.

Zinio iPhone App Video