Twitter activity stream provides a consolidated view of popular items based on a wall algorithm function. It’s amazing to think of how perfectly this micro status startup has turned into the platform that will probably have the longest lifecycle and viability for the future.
If you are not getting the magazine advertising exposure you want for your publication online, perhaps take a cue from Mashable. In addition to sponsored article segments, the publishing groups has demonstrated they know how to generate social buzz.
Cadillac is certainly going to get your attention on your visit today.
Publishers do need options for ipad magazine editions. Perhaps not just magazine apps but other options such as the HTML5 option from Scribd which we may see as another presentation option.
With publishers’ budgets and resources fairly limited, online document marketplace Scribd hopes that instead of devoting the time and fees to working with major content design firms, magazines will simply let it create an HTML5 app for them in a matter of minutes. The only price: Scribd wants a share of the ad revenues.
via Scribd: Publishers Are Wasting Time, Money, Effort In Creating iPad Apps | paidContent.
Apps should deliver brand extension value and not just the latest digital or tablet magazine edition. What are your thoughts?
A nice article and presentation link speaking to the importance of social media in the modern publishing business model.
What business are you in as a publisher? If you believe that your core business is publishing, then you are competing with the entire world we are all publishers today.
via Junta42 Content Marketing blog: The Social Media Publishing Model for Publishers.
I have gone as far as saying that the future circ model for publishers will be digital and will be comprised of various communities and social segments.
Own your niche and make it unique with print, web, and digital delivery and interaction formats for your audience.
A simple offer and a one page complete signup conversion. Not to mention the subscription promo of a makeover contest. I like the addition of the communication preferences right on the main subscription page.
Would you like the once in a lifetime opportunity to win a makeover with the editors of Vogue, the world's fashion authority?
Notice too the focus of the page on the subscription conversion and no other content or alternate links except for terms items. Good job on the subscription page Vogue!
Are you ready for the age of tablet magazines? Will it take the Apple iTablet to tip the critical mass toward visual tablet styled and periodic content. Or has just the idea of a new and visually stunning presentation of unbound content in digital format already placed in motion the design talent and teams that will define the Magazine 3.0 period?
I recently posted the SI magazine tablet concept and today saw Bonnair’s digital tablet magazine video with a similar concept. Yes, I love them both and can’t wait to share these and more ideas with my own team. Great job and thanks for sharing your concept ideas.
The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.
Magazine Tablet Video
I received my Google Wave invite from a new twitter pal (thanks again Alice @aliceinthewater http://twitter.com/Davorado/status/5576326179) and can see that it’s probably going to help bridge people to a new method of communicating. Not that I think it will eliminate email the way we know it today. At least not for another 5 years. But, it strongly supports the social networking models, streams, and posting that we are growing familiar with in most social platforms.
It will be very interesting to see how the Wave is received and what new products (widgets) are created to add more value to the Google platform. I can already see that I’ll use it for anything internal for my company to eliminate the email mess. Maybe this process will force in some outside participants to adopt the tool in a similar way that critical mass fueled the adoption of the fax machine.
I hope!
Condé Nast shows a good sign that they understand the value of their publication website offerings. It’s refreshing to see an industry leader make moves that all publishers should be making online to insure that the magazine brand lives beyond the print magazine page. Digital media elements of the traditional print magazine can be unique and I’m looking forward to seeing other publishers make moves toward their own magazine apps, websites, and digital editions to be a unique element of the brand tailored to the medium.
We have six iPhone Apps and more on the way, and GQ is the first magazine to launch an iPhone App that’s a full replica of the print magazine, complete with sponsors and circulation.
And regardless of the media channel, we must remind publishers to enable and facilitate social sharing and collaboration with the content published to maximize utility, brand, and content value.
Time, Hearst, and Conde Nast are taking steps to insure they have a seat at the eMedia table. Mobile and other digital representations of the magazine brand are knocking on the door.
See the full MediaMemo by Peter Kafka
The idea: The new company, which will operate independently from the publishers that invest in it, will create a digital storefront where consumers can purchase and manage their subscriptions that can be delivered to any device. The pitch: Control a direct relationship with consumers, while gaining leverage with heavyweights like Apple AAPL and Amazon AMZN.
Standards, simple technical requirements, and full industry participation will be required to make any attempt at platform control by the magazine industry a possibility.
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