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HP Brings Magazine Publishing to Wikia via MagCloud

October 23rd, 2009 | Posted in Blog, news | No Comments
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Want to get a peek at collective and collaborative content presentation of the near future?  Check out the latest news from HP.

magcloudwikia

I always look at the early models of user generated and assembled content similar to this as a foundational first step.  The next step will be the provision of design tools that make the periodic element organized into a magazine format actually look good.  Then they will need to figure out the social sharing and perhaps even traditional subscription circulation elements of micro niche published content.

magcloud

It’s a sign that continues to hint at content generation and consumption models coming soon.  If you’re an advertiser, get out that same pen you’ve used to sign checks for industry niche blogs.

“By teaming with Wikia, HP is bringing some of the richest community content on the web to life in a glossy magazine format,” said Andrew Bolwell, director, New Business Initiatives, HP. “Thanks to HP’s MagCloud, Wikia’s passionate communities of readers will be able to enjoy information on their favorite bands, hobbies, comic books and more in a tangible print format that is both cost-effective and environmentally friendly.”To publish a glossy, full-color magazine for friends, the coffee table or mass distribution, Wikia users select the content and cover page, and then order their request through MagCloud. For example, a Wikia user could create a custom magazine with original content found in wikis about Lady Gaga, vintage dress patterns and cooking.

via Wikia:Press: HP Brings Magazine Publishing to Wikia Through New MagCloud Collaboration – Wikis from Wikia – Join the best wiki communities.

If you have not yet reviewed Wikia and the power of community driven news you should take a peek.  Think of news for Wikipedia but in a format where the editing tools are such that people can actually understand how to use.

wikia

And like a blog, we will likely see many industry leading icons with their own magazines in the not so far away future.  These will morph into both consumer segments and touch on the massive photo and creative books space as well as become a marketing channel for business and industry professionals.

eReader QUE proReader by Plastic Logic

October 21st, 2009 | Posted in Blog, news | No Comments
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eReaders and digital content are the future of publishing. The great news is that periodic content can be designed to look great on the future of these devices.  While everyone awaits the move by Apple in this space as a potential tablet and ultra mobile notebook media device, the innovative tools appearing now will likely be strong wedges in alternate content delivery models.

2009-10-19_0945-que

Mountain View, CA – October 19, 2009 – Plastic Logic revealed today its plans to unveil QUE™, the first proReader designed for business professionals. Premiering January 7, 2010 at the Consumer Electronics Show in Las Vegas (Central Hall of Las Vegas Convention Center at Booth 11840 anchoring the e-Book Techzone), QUE is an essential tool for busy professionals, providing access to a dynamic ecosystem of content.

Who wins?  The consumer and the publishing business.  Designers will be more important than ever to make user experiences with content a premium experience.  User interactive and UX optimized content is the real king and the delivery mediums and capabilities will be limitless.  We will teach publishers the key to article level advertising and premium content offerings and remind them that in many cases the future of media rewards the readers for showing up.

Digital Editions by Google Fast Flip

September 14th, 2009 | Posted in Blog, news | No Comments
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Google Labs is making a play further into the digital publishing sector with Fast Flip. The Google News Blog reports that Google partnered with three dozen top publishers in a revenue share program to build the service platform. It’s a different type of digital edition. The digital images provide a fast viewing experience across many publisher website web pages. In my opinion there are implications here on what may come in the future. Fast Flip certainly supports the digital edition presentation concepts popular within the magazine publishing community today. It’s all about content, usability, and design folks.

google-fastflip

Today we’re adding a new experiment to Google Labs: Google Fast Flip, accessible at fastflip.googlelabs.com. Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers.

via Google News Blog: Read news fast with Google Fast Flip.

Google Fast Flip

Design is important! As we move back to the important of design and graphic communication, I believe that publishers doing well (especially magazine publishers) in this area will benefit from visual presentations. My first question every time someone walks into my office with a new eReader, ebook, or mobile app is, “does it display graphics?”

But Fast Flip requires publishers to showcase more of their content than a simple Google News listing requires, which could allow readers to completely skip clicking through after getting the gist of the story from the first few paragraphs. On the other hand, a more attractive presentation of the story could attract more clicks than a single headline might. – cnet News

In addition to the browser version of Fast Flip, they also created a mobile version. http://fastflip.googlelabs.com/mobile

Martin Nisenholtz, the NYT‘s SVP of digital operations, cautions against reading too much into the revenue sharing—or the relationship. “There’s no grand plan here, nothing more to this other than learning,” he told paidContent. “This is not about any kind of large strategic relationship issue.” – paidcontent.org

The Fast Flip site is fastflip.googlelabs.com

Take a few flips and let us know what you think!

Code for HQ and HD link to YouTube Video: &fmt=22

September 13th, 2009 | Posted in Blog, news | 1 Comment
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I’m always searching Google to find the code for setting a YouTube link to the HQ (High Quality) or HD (High Definition) version of a video.  Using this code on your URL hyperlinks means that you don’t have to remind your friends, “don’t forget to click the HQ or HD button” to see the video in the best quality possible.

The Question: How do I link (URL) directly to the HQ or HD version of a YouTube video instead of the normal version?

So here’s how to use the URL extension format codes to play videos on YouTube with HD or HQ capabilities without having to click the HD HQ video player button once your browser has lauched the video on YouTube.  Remember that HQ and HD options are based upon the original upload.  So if you are publishing to YouTube and want your own videos to be optimized for a high definition playback, read the YouTube guidelines for optimizing your uploads.

The Answer: Add &fmt=22 or &fmt=18 to the end of the normal YouTube video URL when linking

You can link (hyperlink via the video URL) to any public YouTube video. The video link is located in the URL field just right or below the video when played on YouTube. If you are viewing a YouTube video on any site other than YouTube, just click the video play region (not the ad bar) and you will be taken to YouTube to resume playing the video.

HD YouTube Code for URL

Here’s a regular link to a YouTube video (The link provided be default in the above image):

http://www.youtube.com/watch?v=iAE0HJgsEc8

Here’s the HQ version of the URL link – added &fmt=22
resolution – 1280×720 (720p), H.264 video @ 1024Kbps

http://www.youtube.com/watch?v=iAE0HJgsEc8&fmt=22

More HQ YouTube Format Codes

Here are some additional format codes to force the format view when linking to have the desired format play from your link to a video.

From SQUIDOO How-To:

&fmt=6 increases the resolution from 320×240 to 448×336, Flash 7 video @ 900Kbps; audio @ 44.1KHz 96Kbps Mono CBR. http://www.youtube.com/watch?v=MfWXRybZS4A&fmt=6

&fmt=18 increases the resolution to 480×360, H.264 video @ 512Kbps; audio @ 44.1KHz 128Kbps Stereo. http://www.youtube.com/watch?v=MfWXRybZS4A&fmt=18

&fmt=22 increases the resolution to 1280×720 (720p), H.264 video @ 1024Kbps; audio @ 44.1KHz 232Kbps Stereo. http://www.youtube.com/watch?v=MfWXRybZS4A&fmt=22

via How-To YouTube High Definition.

More about High Quality vs. High Definition

Sometimes “high quality” is HD H.264 in stereo (“&fmt=22″), or smaller (480×360, 4:3 frame aspect ratio) in H.264 stereo (“&fmt=18″) or H.263 mono (“&fmt=06″). Format 22 is not always 1280×720 — the tag is ignored if there’s no HD movie uploaded, as with David Kalb vs LeBron James – Horse (HIGH QUALITY), where format 22 seems like format 06. via http://aeportal.blogspot.com/2008/11/youtube-quality-confusion.html

How to Embed HQ / HD into your blog post

The obvious next question is how to embed the HD and HQ version of the video directly into your blog post.  Just below the location on YouTube where you copied the URL link you’ll also find the embed code.  If you want to embed the video directly into your blog post or web article, you’ll want to make sure you switch to the HTML view / entry on your CMS (Content Management System) or blog admin.

embed-youtube

Select the width that will maximize the video size based on the width of the body of your blog post.

Here’s the same video we used URL link examples above but embedded into this blog post.

Again, you will want to make sure that you’ve optimized the video you upload if this will be your own video.  Directly from YouTube’s video optimization help page:

How to best upload widescreen videos
Originals Please!
The less a video is re-encoded prior to uploading, the better the resulting YouTube video quality. We encourage you to upload your videos as close to the original source format as possible, with a minimum of intermediate re-encoding steps. Each re-encoding can generally degrade the quality of your video and create some specific problems too, which we’ll address below.
Aspect Ratio
The aspect ratio of the original source video should always be maintained when it’s uploaded: Uploaded videos should never include letterboxing or pillarboxing bars.
The YouTube player automatically adds black bars so that videos are displayed correctly without cropping or stretching, whatever the size of the video or the player. For example, the player will automatically add vertical bars (pillarboxing) to 4:3 videos in the new 16:9 widescreen player size. If the player is re-sized (when embedded on another website for example) the same process takes place, so that 16:9 videos are letterboxed (black bars top and bottom) when the player is sized to 4:3, for example. Similarly, anamorphic videos will be automatically letterboxed when shown in either 16:9 or 4:3 sized players. The player can only do this if the native aspect ratio of the video is maintained.

How to best upload widescreen videos

Originals - The less a video is re-encoded prior to uploading, the better the resulting YouTube video quality. We encourage you to upload your videos as close to the original source format as possible, with a minimum of intermediate re-encoding steps. Each re-encoding can generally degrade the quality of your video and create some specific problems too, which we’ll address below.

Aspect Ratio - The aspect ratio of the original source video should always be maintained when it’s uploaded: Uploaded videos should never include letterboxing or pillarboxing bars.

The YouTube player automatically adds black bars so that videos are displayed correctly without cropping or stretching, whatever the size of the video or the player. For example, the player will automatically add vertical bars (pillarboxing) to 4:3 videos in the new 16:9 widescreen player size. If the player is re-sized (when embedded on another website for example) the same process takes place, so that 16:9 videos are letterboxed (black bars top and bottom) when the player is sized to 4:3, for example. Similarly, anamorphic videos will be automatically letterboxed when shown in either 16:9 or 4:3 sized players. The player can only do this if the native aspect ratio of the video is maintained.

A quick tutorial on how to embed by YouTube user YTSecretWeapon

If High Definition is available for a video, YouTube is now presenting a checkbox to embed the video in HD instead of just displaying a message during the initial play period advising viewers that they may g to YouTube for a HD version.

YouTube HD Embed Option Checkbox

Here’s an Example of HD off and on. To see the full capabilities of this video on YouTube at 835×505 in High Definition click here

YouTube HD Comparision

I have embedded the video below in both formats.

MATT Video – Not HD

http://www.youtube.com/v/zlfKdbWwruY&hl=en&fs=1&rel=0&color1=0x3a3a3a&color2=0×999999

MATT Video – In HD (High Definition Version)
Embed Contains &hd=1

http://www.youtube.com/v/zlfKdbWwruY&hl=en&fs=1&rel=0&color1=0x3a3a3a&color2=0×999999&hd=1

I have found the &hd=1 extension to work on all HD videos to force the High Definition version regardless of the last played settings.  So just add &hd=1 to the URL provided in the YouTube subscribe and more info dialog box.

Please Share this HD Link Tip and Comment Below

Do you have any questions or ideas about HQ and HD YouTube video URLs and Embeds?

If you have questions about how to link to higher quality formated videos please post below.  Have you found other ideas, hacks, tricks, or tips you can share?  If this post helped you, please comment and share.  Iwill invite experts to comment if I can’t answer any questions below.

Jaiku iPhone Mobile Apps – Anyone?

September 8th, 2009 | Posted in Blog, news | 6 Comments
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Many of the social media pros have left their Jaiku accounts and moved to new micro-blogging platforms including Twitter and FriendFeed. I was late to Jaiku but appreciated both the channels concepts for hashtags, the icons for identification (taxonomy of the posts) and per post comment thread features (much like FriendFeed) that made this tool look like a great place to camp.

Jaiku Acquired

Jaiku was acquired by Google almost two years ago and subsequently became JaikuEngine served from Google App Engine.

March 12, 2009 Jaikido Blog Post: JaikuEngine differs from Jaiku in a few key ways. Although core features like the website, SMS (in the US only) and IM bot still work, feed fetching and international SMS are no longer available.  via Jaikido Blog

It took me a while to piece together all the details of what had become of Jaiku and I can remember searching with anticipation of finding a super Jaiku iPhone app.  To my surprise, I found only one Jaiku app, mJaiku.  I tried to make the mJaiku app work but unfortunately could never get the app fully connected and interactive with my Jaiku account on either my iPod Touch running iPhone 2.0 OS or my iPhone 3 G.  As of the iPhone OS 3.0 update, the app is no longer available in the iTunes store.

The simplicity (much like Twitter) of Jaiku was the beauty to me.  With just a few more UI elements to help organize information and provide taxonomy cues as an overlay to the microblog posts I was convinced this was a best of class tool.  The service is active today and you can view the Jaiku Tour.  I know that many iconic users have since left the site and many Jaiku users display lasts posts from months or years ago.

Today, if you want to use Jaiku on your mobile device, you can use m.jaiku.com.

March 13, 2009 Jaikido Blog Post: Yesterday, we flipped the switch and moved Jaiku to App Engine. Today, we are open sourcing the Jaiku code base under the Apache License 2.0. The code is available as JaikuEngine on Google Code Project Hosting as of now. Anyone can set up and run their own JaikuEngine instance on Google App Engine. via Jaikido Blog.

I’d like to know if anyone else is looking for or working on an open source JaikuEngine project and iPhone app?  I’m very interested in the potential use of this application for magazine publishers and how both small groups of users and very large groups might take advantage of this tool to interact within a publisher’s media niche.

Related Links:

Support Site for mJaiku http://getsatisfaction.com/mjaiku

Support on Jaiku http://www.jaiku.com/channel/jaiku

Google Code http://code.google.com/p/jaikuengine/

Magazine Launches – A record 75 new titles in August 2009

September 3rd, 2009 | Posted in Blog, news | No Comments
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It does not surprise me that we are seeing more magazine launches.  The poor economy is flushing out the niche markets that don’t drive new readership growth and advertising revenue.  However, technology, business, and consumer products are changing at the fastest pace ever!  Both business and lesiure activities of interest just 2 years ago, last year, and last month are changing more rapidly for each of us.

The specials is of particular attention in these stats for magazine newsstand titles.  It’s time for all publishers to test their niche and consider new growth based on a changing audience.

Earlier in the week Folio magazine reported on the increase of the pulse of companies bringing new titles. Today, the early statistics of August 09 show that there were a total of 75 titles launched, almost double the 43 ones in August 08 and even higher than August 07 with 61 new titles.

via A record 75 new titles hits the newsstands in August « Mr. Magazine.

For new magazine startups, there are now digital media tools that have dramatically reduced the cost to launch.  I hope we see this magazine growth trend continue!

Reader’s Digest files for Chapter 11

August 24th, 2009 | Posted in Blog, news | No Comments
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It’s probably much more difficult for a large publisher to handle the economic downturn as they can’t quickly adapt and make changes to a rapidly changing market.  That’s not to say the economy has been kind to small and midsize publishers.  But, many of the smaller magazine publishers have taken strategic actions to preserve their brand.

I still can’t help thinking about the many talented people from these large publishing conglomerates that will lose their jobs.  Plus the vendors that will lose an important client as more top tier publishing and media companies fall.

The Reader’s Digest Association, Inc. (RDA) today filed voluntary, pre-arranged petitions for reorganization under Chapter 11 of the United States Bankruptcy Code. As previously announced, this move is part of an agreement in principle with the majority of our senior financial lenders to reduce our debt and better position our company for long-term success.

via The Reader’s Digest Association, Inc.

readers-digest

During my weekly meeting with my staff today, I wondered if some of the talented editors, writers, and creatives would join together to start new magazines to replace the fallen media giants… Perhaps we need a special program to help these people get right back into the saddle and keep doing what they do best.

Let’s help these professionals network and communicate.  Please support your colleagues in getting involved with social media and meeting the partners that will put them on the right track to new jobs or their own publishing business.  If you know of good networking sites for journalists, reporters, editors, writers please share them and I’ll pass these links along.

Letter: http://www.rdarestructuring.com/

iPhone 3G S Upgrade

June 8th, 2009 | Posted in Blog, news | No Comments
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Some interesting points by MG Siegler.  I’m currently “in the market” to switch from Verizon over to the iPhone based on my satisfaction with the iPod Touch.  I’ts sad that I’ll leave Verizon.  They have been the only company that’s ever really provided my “Great” mobile service.  And not to mention the FIOS Internet and TV service.

Uploaded on June 8, 2009 by ArabCrunch

Uploaded on June 8, 2009 by ArabCrunch

But here’s why it’s really a very questionable upgrade: Because Apple is at some point going to move the iPhone beyond the AT&T network. That move could happen as soon as next year. If you buy this iPhone 3G S now, you’ll be locked in for two more years (or have to pay the large cancellation fee). Now, AT&T is trying to negotiate with Apple to extend its exclusive deal through 2011, in which case the move to the iPhone 3G S would make some sense. But that has not happened yet, and AT&T is playing in risky waters. If I learned tomorrow that AT&T and Apple were ending their exclusive deal in 2010, there is no way I would upgrade. I’d suck it up and wait for a year. via Why The iPhone 3G S May Be A Sucker’s Bet Right Now.

I arrived at the AT&T store today to find they had no plans to form a waiting list on June 19th.  Another customer said to me “Looks like you’ll have to camp out dude.” I said that if waiting in lines or camping are required, I’ll just wait.

They told me about a direct order program but really didn’t know what the plan was and a few employees chimed in to say, “you’ll just need to wait in line.”

So I called another store to see if they were also in the dark.  While waiting to transfer to a representative, I heard, “also on the web at att.com/wireless.  Just funny to me since I’m old enough to know that the concept of ‘wire less’ was very cool.  I remember when there were remote controls to TV’s that were teathered.  Would anyone in this generation understand that wireless really means “no wires needed.”  That’s not very high tech to me -just funny.

So after learning that their computers can’t take direct orders yet because they don’t have the contractual specials in place I was advised to keep checking back.  Again, my concept of service is such that if I am the buyer, you call me when you have an answer.

I like a comment posted on the above TechCrunch article by “Dave”

I’ll be first in line. Ready to preserve my 4GB 1st gen iphone for future generations to marvel at… IMO all cell phone companies are a rip off, just deal with it. – Dave

I guess I’ll just deal with it and try to avoid service points when possible. Perhaps I’ll find a way to order online.

eBooks, Books, Publishing, & Magazines

May 31st, 2009 | Posted in Blog, news | No Comments
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Has our digital lifestyle created an environment fort short story and article based information exchanges?  Considering I’m always typing to conserve characters because I don’t want to overshoot my micro-blogging 140 character limit, perhaps “yes.”

And soon the Kindle and other eReaders will be part of every living room and business office.  The book business will either learn to thrive on digital mediums or be left standing, wondering what hit them, like newspapers. Without an image, it’s likely that half the people that started reading this two paragraph blog have already left… All due respect to real writers that would have us gripping our eReader for the “next page” button.

Jacket Copy Blog
“Magazine articles are the new books,” Tina Brown said, referring to the public’s shrinking appetite for long-form publishing and looking like Lady Di in her chic bob and magenta power suit.

via Tina Brown’s bigwig publishing panel | Jacket Copy | Los Angeles Times.