In addition to the the news of the Wired iPad Magazine Edition we posted in terms of magazine app development, I wanted to point out the other dimension that larger magazine publishers will need to consider – Circ Audit.” Chris Anderson’s post also included that the app had been approved by ABC.
The Audit Bureau of Circulations ABC has approved the app as a replica digital edition of the magazine. The Wired app is available now for $4.99 from the iPad App Store or at http://www.wired.com/app. This is the third ABC-approved digital edition from Condé Nast, following GQ and Vanity Fair, which are available for iPad, iPhone and iPod Touch.
The magazine circulation audit capabilities will certainly bring new transparency to readership. So be sure that you focus on real value to your audience niche and the the circ engagement reporting dimensions will take care of themselves.
I’ll be downloading my Wired iPad app edition today but also feel that there sould be some connection or incentive for existing magazine subscribers to get the iPad, iPhone, Andriod, or other tablet editions. Although the iBookstore isn’t helping publishers identify readers, perhaps all users would initially pay the $4.99 rate but existing subscribers would receive each subsequent edition at a reduced rate or free (once registering their email within the app itself) as long as they keep their “print subscription” active. I’m holding on to the print medium here because we don’t know the long term implications of moving an audience to digital channels, especially during the early adopter phase of the tablet edition technology.
Magazine App Guide: Wired iPad Edition
