500 Million Friends Movie – In Theaters October 2010 – “Who are you gonna send it to?…”

Update: Facebook Movie  - The Social Network

The Social Network Trailer 1 http://www.imdb.com/title/tt1285016/

The Social Network Teaser 2 http://www.imdb.com/video/imdb/vi3598714393/

Initial Movie Trailer

Official Movie Poster

The Social Network – Official Site.

Well, lets just say I’m looking forward to the view.  The view of digital magazines on the iPhone 4 retina display.

The 960-by-640 backlit LCD display boasts a pixel density of 326 pixels per inch, making it the highest-resolution phone screen ever. – Apple

My interest in looking back to mobile magazine presentation especially in light of the excitement around tablet editions is that the resolution of the iPhone 4 will again bring out the best in the magazine mobile presentation UX.  Improved resolution devices will continue to provide new design and layout capabilities based on magazine delivery medium.

See the video and Pic by Robert Scoble

I like the digital magazine newsstand specials I receive from Zinio.  In addition to a brilliant digital issue feature in their magazine newsstand app, I receive good value magazine subscription deals each week.

The iPad magazine newsstand app (see more magazine apps) provides an Explore and Featured tab to view the latest featured magazine covers and feature story spreads.

The iPad magazine app contains 29 featured issues which exposes iPad readers to plenty of new magazines each month in addition to the complete magazine newsstand shop tab and category options for viewing new titles.

Zinio is also looking forward to the interest of interactive magazines.  Here’s a video with Zinio’s CEO speaking to their direction.

Find more “beyond reading” magazine editions by Zinio.  Nice job!

Publishers do need options for ipad magazine editions.  Perhaps not just magazine apps but other options such as the HTML5 option from Scribd which we may see as another presentation option.

With publishers’ budgets and resources fairly limited, online document marketplace Scribd hopes that instead of devoting the time and fees to working with major content design firms, magazines will simply let it create an HTML5 app for them in a matter of minutes. The only price: Scribd wants a share of the ad revenues.

via Scribd: Publishers Are Wasting Time, Money, Effort In Creating iPad Apps | paidContent.

Apps should deliver brand extension value and not just the latest digital or tablet magazine edition.  What are your thoughts?

Have you updated your recommended Facebook settings lately.  Today, Facebook prompted the notice to learn more about their new simple privacy controls including the recommended setting.

Recommended Facebook Settings
We offer a group of recommended settings as a default. You can think of “Everyone,” “Friends of Friends” and “Friends Only” as big buckets containing different groups of information. With our recommended settings, your information is distributed across all three buckets. “Everyone” contains status updates and information that people may want to share with a larger audience. “Friends of Friends” includes photos and videos of you, which are often relevant to friends of your friends. “Friends Only” includes all of your contact information and things that are only relevant to people you interact with directly.

via Facebook Privacy Guide.

What are your own “Recommended Facebook Settings?”

After reading my WIRED Magazine iPad Edition, I am more excited for the potential to make the magazine brand stand out as the premium audience connection and interaction tool for all media and marketing purposes.

The current iPad magazine editions are probably overpriced and take no circulation strategy into consideration, but they do show the promise of high quality content and unlimited content portability.

I’m looking forward to having Adobe share some of the other tools involved in addition to CS5 for the making of this tablet edition.

Previous experiments to bring the magazine experience to the Web via a browser have resulted in a static experience. With new reading paradigms like the WIRED Reader, readers are able to experience the design fidelity of a print magazine married with the interactivity of digital.

via Introducing WIRED Magazine on iPad – Adobe Digital Publishing.

In addition to the the news of the Wired iPad Magazine Edition we posted in terms of magazine app development, I wanted to point out the other dimension that larger magazine publishers will need to consider – Circ Audit.”  Chris Anderson’s post also included that the app had been approved by ABC.

The Audit Bureau of Circulations ABC has approved the app as a replica digital edition of the magazine. The Wired app is available now for $4.99 from the iPad App Store or at http://www.wired.com/app. This is the third ABC-approved digital edition from Condé Nast, following GQ and Vanity Fair, which are available for iPad, iPhone and iPod Touch.

via Wired Magazine’s iPad Edition Goes Live | Magazine.

The magazine circulation audit capabilities will certainly bring new transparency to readership.  So be sure that you focus on real value to your audience niche and the the circ engagement reporting dimensions will take care of themselves.

I’ll be downloading my Wired iPad app edition today but also feel that there sould be some connection or incentive for existing magazine subscribers to get the iPad, iPhone, Andriod, or other tablet editions.  Although the iBookstore isn’t helping publishers identify readers, perhaps all users would initially pay the $4.99 rate but existing subscribers would receive each subsequent edition at a reduced rate or free (once registering their email within the app itself) as long as they keep their “print subscription” active.  I’m holding on to the print medium here because we don’t know the long term implications of moving an audience to digital channels, especially during the early adopter phase of the tablet edition technology.

Magazine App Guide: Wired iPad Edition

A nice article and presentation link speaking to the importance of social media in the modern publishing business model.

What business are you in as a publisher? If you believe that your core business is publishing, then you are competing with the entire world we are all publishers today.

via Junta42 Content Marketing blog: The Social Media Publishing Model for Publishers.

I have gone as far as saying that the future circ model for publishers will be digital and will be comprised of various communities and social segments.

Own your niche and make it unique with print, web, and digital delivery and interaction formats for your audience.

The quest for innovative digital magazine iPad editions continues.  If you have a sample, demo, or introduction video of an iPad Edition or other tablet magazine edition I’d like to add it to my Advontemedia blog post.

I’m interested in others creating dedicated tablet app magazine editions but would also love to see and share your results with browser based tablet editions.  Many digital magazine edition vendors are making progress to demonstrate their iPad (no flash) compatibility.

I’ve also just added the Facebook LIKE script to the media inspiration blog posts on my company blog – very simple.  More info here.

Digital Magazine iPad Editions.

Magazine advertising drives our industry.  The creativity of magazine ads and their delivery to the right audience is what makes the magazine such a great advertising channel.

And with many magazine digital and tablet editions in store for this year, we can only image what the next year of interactive advertising may bring to the magazine publishing industry.

MPA Announces the Best Magazine Advertising - Campaigns of the Year

via Magazine Publishers of America – Outstanding Magazine Ads – 2010 Kelly Awards Finalists.