A nice article and presentation link speaking to the importance of social media in the modern publishing business model.

What business are you in as a publisher? If you believe that your core business is publishing, then you are competing with the entire world we are all publishers today.

via Junta42 Content Marketing blog: The Social Media Publishing Model for Publishers.

I have gone as far as saying that the future circ model for publishers will be digital and will be comprised of various communities and social segments.

Own your niche and make it unique with print, web, and digital delivery and interaction formats for your audience.