Condé Nast shows a good sign that they understand the value of their publication website offerings. It’s refreshing to see an industry leader make moves that all publishers should be making online to insure that the magazine brand lives beyond the print magazine page. Digital media elements of the traditional print magazine can be unique and I’m looking forward to seeing other publishers make moves toward their own magazine apps, websites, and digital editions to be a unique element of the brand tailored to the medium.
We have six iPhone Apps and more on the way, and GQ is the first magazine to launch an iPhone App that’s a full replica of the print magazine, complete with sponsors and circulation.
And regardless of the media channel, we must remind publishers to enable and facilitate social sharing and collaboration with the content published to maximize utility, brand, and content value.
