It does not surprise me that we are seeing more magazine launches.  The poor economy is flushing out the niche markets that don’t drive new readership growth and advertising revenue.  However, technology, business, and consumer products are changing at the fastest pace ever!  Both business and lesiure activities of interest just 2 years ago, last year, and last month are changing more rapidly for each of us.

The specials is of particular attention in these stats for magazine newsstand titles.  It’s time for all publishers to test their niche and consider new growth based on a changing audience.

Earlier in the week Folio magazine reported on the increase of the pulse of companies bringing new titles. Today, the early statistics of August 09 show that there were a total of 75 titles launched, almost double the 43 ones in August 08 and even higher than August 07 with 61 new titles.

via A record 75 new titles hits the newsstands in August « Mr. Magazine.

For new magazine startups, there are now digital media tools that have dramatically reduced the cost to launch.  I hope we see this magazine growth trend continue!