Facebook will soon offer vanity username URLs.
We’re planning to offer Facebook usernames to make it easier for people to find and connect with you. When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you. We expect to offer even more ways to use your Facebook username in the future.
Implications: It’s likely that if you choose a vanity URL for your name or brand that your facebook page will appear in a very high if not the top organic search position based on a search.
Another implication is the statement on their blog, “We expect to offer even more ways to use your Facebook username in the future.”
If you use your facebook account as a brand asset, I’d keep the coffee hot for Friday night.
