Design is why the graphic communication in a magazine creates a brand. Web design is another channel and an equally important one.
We have continued the innovation in our own digital magazine solutions and will continue to help publishers use the digital edition as a tool.
Our writer Frederic Lardinois raised a very good question when PC Magazine went digital: why is PC Magazine putting time and effort into producing a digital edition of its magazine, instead of just focusing on improving its website? The answer probably comes down to one word: design. The best thing about magazines, to many of us, is their design. Probably the most successful tech magazine of this era is Wired, which is renowned for its design.
The emerging e-reader devices will indeed create a new readership pull on this new and popular medium.
There are some strong opinions on this issue, especially those that enjoy holding their print magazines. There is a time and a place for that experience. There is a time and a place for digital. And, there is value in both.
