As the Magazine Publishers of America changes to a new tagline and logo “MPA – The Association of Magazine Media” I wanted to share the magazine media minute featuring cross media magazine branding on the iPad.

While keeping a periodic digital paginated magazine structure you can begin to see the tremendous potential of tablet magazines. The periodic digital content is augmented with daily news.

PM iPad Tablet Magazine Introduction

Now matter how large or small, own your niche in every media channel. The beauty of the magazine brand is that people understand “magazine” media regardless of the channel. The magazine website will continue to the the heart of the brand and should be updated from a graphic design and user interactive experience perspective at least once a year. Next, determine how print, digital editions, tablet editions, podcasts, newsletters, video, events, webcasts, resource directories, and other content and advertising items should be prioritized based on your niche and target readership. Read more »